“This isn’t just a single role – the entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers. The process of integrating and optimizing your product to a big platform requires a blurring of lines between marketing, product, and engineering, so that they work together to make the product market itself. Projects like email deliverability, page-load times, and Facebook sign-in are no longer technical or design decisions – instead they are offensive weapons to win in the market.”
From Andrew Chen’s Growth Hacker is the new VP Marketing
Advocacy is a repeat theme in UX writing, but is borderline irrelevant when working for a product- and design-centric organization. Similarly, when you have internal stakeholders who understand the design process, you don’t need to worry about constantly building consensus. Deliverables like lengthy specs, comprehensive wireframes, and pixel-perfect PSDs are all artifacts from a time when risk-averse clients needed to enforce progress and limit variability. Inside of a product company, these efforts waste time, create politics, and mask responsibility.
This quote from The Rise of Product Design by David Cole nicely sums up why I love working on product teams. As someone who loves building & shipping, spending time trying to convince clients why design is in their own their best interest before even getting to the actual work feels like a colossal waste of time & energy.
It’s a lot easier to build momentum when the whole team has already bought into the importance of design and you can simply charge ahead with solving problems.
(Kudos to all the designers out there fighting the good fight of educating clients about the value of design!)
Part of my job at Granify involves product management and ensuring we ship an awesome product that customers love. I’ve been building products for a while, but the whole management aspect is still quite new to me. I’ve learned a ton by working alongside our CEO Jeff Lawrence, a seasoned product manager, but there are still many aspects of the job I find challenging — in particular, multitasking.
Now that Google Reader is shutting down, I’m looking for alternative ways to read my RSS feeds. And if you’re one of those people who must have their RSS feeds pried from their cold-dead hands, I imagine you’re looking for alternatives too. Here’s a short list of some of the services that could fit the bill.
To say 2012 was an exciting year for me would be an understatement. Despite feeling perpetually busy, I hadn’t felt like I’d accomplished much until I sat down and started making a list. Posting a Yearly Review seems to be the trend among those in the web/tech industry, so I figured I’d post mine as well. Even though we’re already a few days into 2013, here are some of my highlights for 2012!