The rise of the Growth Hacker

"This isn’t just a single role – the entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers. The process of integrating and optimizing your product to a big platform requires a blurring of lines between marketing, product, and engineering, so that they work together to make the product market itself. Projects like email deliverability, page-load times, and Facebook sign-in are no longer technical or design decisions – instead they are offensive weapons to win in the market."

From Andrew Chen's Growth Hacker is the new VP Marketing

Hello! I'm Kyle Fox. I'm a hacker, designer, and entrepreneur who loves turning rough ideas into shipped, delightful digital products.

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