Just discovered Yahoo! Web Analytics. As you can imagine, it’s a website stats/reporting tool, similar to Google Analytics. However, as the Features page shows, YWA has some pretty cool stuff–merchandise reporting, visual visitor click paths and ad hoc sales-funnels–which Google Analytics does not.

One of the items in their News & Announcements links to an article claiming that Yahoo! Web Analytics Leaps Ahead of Google Analytics for Enterprise Use. I think it’s pretty cool that Yahoo! gives you the ability to export out your raw, unaggregated data (whereas Google Analytics apparently does not).

Google Analytics works great for me. But if you’re running a high-traffic e-commerce site, Yahoo! Web Analytics may offer you a bit more.